Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

This article is the second in a two-part SEO checklist specifically for small business owners and webmasters. Last week, I shared 20 “don’ts.” Naturally, this week addresses the “Do’s”—things to make sure you include whether you’re hiring an SEO company or doing it yourself.

Small Business SEO Checklist: The Do’s

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not. (more…)

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Operating System

Genuine Genuine Windows is authentic Windows software that is properly licensed and legally installed. Learn more about the special benefits reserved for genuine Windows customers by visiting www.microsoft.com/genuine Windows Vista® Ultimate

Platform

AMD Turion™ 64 X2 Mobile Technology TL-60 (2.0 GHz, 2 x 512 KB L2 cache) featuring:

• Dual-core processing

• Simultaneous 32- and 64-bit Windows®-compatible support

• AMD PowerNow!™, AMD HyperTransport™ and Enhanced Virus

• Protection4 technology

• Chipset: ATI Radeon® Xpress 1150

Memory

2×1GBGB of DDR2 memory, upgradeable to 4 GB using two soDIMM modules (dual-channel support)

Display

12.1″ WXGA high-brightness (200 nit) Acer CrystalBrite™ TFT LCD, 1280 x 800 pixel resolution

Graphic

ATI Radeon® Xpress 1150 integrated 3D graphics, with up to 512 MB of HyperMemory™ (256 MB of dedicated system memory; up to 256 MB of shared system memory) supporting ATI PowerPlay™ 5.0, Microsoft® DirectX® 9.0, PCI Express® (more…)

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This is One of the Best Laptop that I Really Want it

Acer Ferrari 1100 - 702G25Mn

Operating System

Genuine Genuine Windows is authentic Windows software that is properly licensed and legally installed. Learn more about the special benefits reserved for genuine Windows customers by visiting www.microsoft.com/genuineWindows Vista® Ultimate

Platform

AMD Better By Design program, featuring:

• AMD Turion™ 64 X2 dual-core mobile technology TL-66 (512 KB x2 L2 cache, 2.30 GHz), supporting AMD HyperTransport™ technology

• AMD M690T Chipset

• Acer InviLink™ Nplify™ 802.11a/b/g/Draft-N Wi-Fi CERTIFIED® network connection, supporting Acer SignalUp™ wireless technology (more…)

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Autoresponders are one of the most widely used promotional tools on the Internet. They’re also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

What is an Autoresponder?

Autoresponder programs vary from autoresponse messages set-up within an email program to a script that runs on a server. This script may run a web-based autoresponder system that utilizes a web page form or it may run with a pop email account on a server. It’s programmed to automatically send out a pre- determined message when a message is received to a specified script address or email address. (more…)

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Logical Tags

What’s so logical about logical tags?

The original intent of HTML was to mark up text to indicate the purpose of each part of the document. Text within the <H1 …> is a header, text within <CODE> is code from a program.

Although logical tags (also called Idiomatic Elements) indicate different types of information, most of them are usually rendered in one of just a few ways: italics, bold, or monospace (all characters the same width):

(more…)

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Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.

How to Make an RSS Feed

RSS feeds contain what are referred to as “items”. The items are usually connected in some way and contain a common theme or other similarity.

If you want to save yourself the headache of having to hand code an RSS feed consider using FeedForAll, an easy to use software application that formats the XML for you. (more…)

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Benefits to RSS

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest. (more…)

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It is All About Content Syndication

Creating Content

New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters rely heavily on providing new, innovative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website’s traffic it is easy to see that the low cost of syndicated content can increase a website’s value. Sites that contain multiple pages related to a specific topic increase the likelihood of being ‘found’ when a variety of search phrases are used for that topic. (more…)

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Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.

Benefits for Publishers

1.) Avoid Spam Filters

Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.

2.) Expanded Reach

RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage. (more…)

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RSS Feeds

RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed. Each item in the feed typically contains a headline; article summary and link back to the online article.

Benefit to the Webmaster

As the web has become more crowded webmasters have been striving to provide fresh and up to date content for their website visitors. Many webmasters have discovered they can easily utilize the information in RSS feeds to provide fresh web content. (more…)

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